“The coaches SUPPORT each other + genuinely want to help each other solve problems… There’s no need to compete for clients or harbor secrets about training techniques. We serve a greater purpose as it relates to health + wellbeing. Sure, we address body composition-related goals, and we hold our members accountable with their routines; but, training isn’t just about “losing weight” or “checking the box.” We break the cliché “work through pain” stigma by teaching our members how to interpret pain signals from the body and, subsequently, how to modify exercise to accomplish their training goals without doing further harm. These valuable skills transfer outside of the training environment + into everyday life. I appreciate that, as an employee, my work-life balance + boundaries are respected by my employer + colleagues. This contrasts the notorious “hustle culture” of small businesses in the fitness industry + comes as a sigh of relief, making this pursuit feel more like a career and less like a “job.”